sofreshskin.co is a California-based, woman-owned and operated business, created to connect with the everyday skin enthusiast. We are passionate about creating an affordable skincare regimen for everyone, so you can fall back in love with your skin. Our formulations are developed with a high-quality base and natural, multi-tasking ingredients - all without breaking the bank. We know you work hard for your money and we want to reward you with beautiful skin.

Our goal is to establish a trusting relationship for our consumers with our carefully handmade products. 

Our Founder's Story

sofreshskin.co was founded by Julissa Serrano, a licensed cosmetologist and beauty product developer. 

Having experienced working with Indie, Masstige, Prestige brands as well as Contract Manufacturers and Distributors, she realized many brands lacked transparency with their formulations.

Over the years she worked with brands that either sold body wash formulas as shampoos, overcharged for basic formulas that don't live up to the hype, and/or requested further information on ingredients from labs but failed to disclose that information to their consumers. Soon she began to feel extremely conflicted continuing to develop products for brands who did not actually care about their consumers.

In the midst of the 2020 Covid-19 pandemic, she decided it was a good time to focus on wellness and mental health and so sofreshskin.co was born - a brand that is passionate about the clean products it creates without misleading consumers. 

sofreshskin.co is a brand that plans to grow with its consumers. This is the reason why each new product will be launched separately and will be introduced as demands arise and innovations present themselves. With this skincare line, we look forward to educating consumers on ingredients and sharing knowledge about skincare myths.

Our goal is to provide clean and beneficial handmade formulas that are formulated with simple ingredients that consumers can understand by focusing on the “hero” ingredients. Our products are authentic, self-caring, sustainable, and a great addition to anyone’s skincare regimen.

Designed for everyday use at any age; with natural and good-for-you ingredients. It’s the introduction to skincare you have always dreamed about with easy to take “on the go” travel sizes - for those days with a busy schedule, because there shouldn’t be any excuses when it comes to your skin.

Our inspiration is wellness, sustainability, and beauty on a budget. Keeping you and the environment in mind